BORN IN PARIS AND INSPIRED BY THE 70’S AND 80’S AMERICAN ROCK SCENE, IRO IS DRIVEN BY THE DESIRE TO BUILD A SIMPLE AND STRONG WARDROBE COMPOSED LIKE A SOUNDTRACK.
Not a wardrobe for the models in the magazine but for the everyday cool girls, those you can see in the streets, always moving.
To this New Yorker’s vintage rock spirit, was added Parisian romanticism and a joyful Japanese madness. An inspirational tryptic which gives IRO the perfect balance between coolness, sophistication and modernity.
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